As we’ve been contacting communities seeking responses for this study, we’ve received a lot of (not unexpected) questions about this, both from people who aren’t sure whether what they do is really ritual, and from people who are very vehemently certain that it isn’t. So let’s talk about language. Specifically, let’s talk about the challenge of trying to find one word that describes a lot of very different stuff. Because we couldn’t actually call this project “British people doing things connected to their faith or belief a little bit differently (or maybe not) because of Covid-19”--even though that is really what we mean when we say “Ritual Innovation”.
